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I was approached by the excellent Vancouver-based not for profit MUSIC BC to create a series of promotional material for a huge fundraiser. The challenge was to fit a lot of information in, and yet to be more than a boring page of text; I needed to make it interesting and engaging. The client needed the ads first, but I thought: it'd be most effective to start by fitting all the info into the largest piece (the poster), then trimming info as I scaled down to the smaller ads. I started with the full size (11" x 17") poster. The tactic worked brilliantly. I included photos of the top 8 performers, used Marlboro font and created a burnt/worn background texture to convey the alt-country/roots'n'blues genres and feel of the event. The client was extremely happy with my work, and with the three pieces as a consistent series of promotional material. A selection of compliments from Music BC: "Everyone loves the ad and no more changes need to be made" "The 2/3 ad ran today in the WE. Looks awesome!" "Thanks for your speedy work!"